Clóda Scanlon, 22, Irish Fashion & Lifestyle Blogger, UCC Student, Rome.

Wednesday, 9 March 2016 SS16 Showcase

Hello everyone, happy Wednesday!
As some of you may know from following my Snapchat (cloddscan) and my Instagram @orangeobviouslyyy I attended the Spring/Summer '16 event last Wednesday 2nd  March. I had such a wonderful day thanks to the fabulous team at Yellow Machine PR.

The collection incorporates 70’s fringing and 50’s florals, with pastels and leather, faux-fur with distressed denim, graphic prints and simple silhouettes.
The S16 collection from has dropped and it’s making a statement.
 The new collection also showcases the superior quality and design that newly rebranded is becoming known for.

Brian Conway and Eamon Downey

 The S16 showcase was curated and presented by top Irish stylist Brian Conway. While leading hair stylist Dylan Byrne of TONI&GUY and makeup artist, Sue Doyle of Stila, styled each of Ireland’s top models. These included Thalia Heffernan, Teodora Sutra, Raine Borges, Joanne Northy and Grace O’Mahony.

  • Myself and Ursula Walsh.
The event took place in Sam's Bar on Dawson Street, Dublin. The venue was absolutely stunning with quirky artwork, fascinating bookshelves and the perfect length for a catwalk.

Upon arrival, I was greeted by the lovely Anthony O'Brien from Yellow Machine who made me feel very welcome. It was great to finally put a face to a name haha!!

One of my favourite things about attending press events is networking with like-minded people in the industry, especially other bloggers. I met Ursula from Mom Fitness Diary when I first arrived. We exchanged names, got photos and instantly hit it off. She's such a sweetie and it was great to spend the morning with her.

Next we were treated to a luxurious Parisian Style breakfast. It was absolutely delish!! There wasn't one shred of my croissant left behind haha!!

The absolutely fantastic tunes which were spun by top Dublin and Berlin DJ, Sinead Meaney set the scene for the fashion show which would shortly commence. Seriously check her out, what a talent!

With 6 different themes and 5 of Ireland's top models there were 30 Spring/Summer looks showcased in the fashion show! 
I am genuinely a little bit worried for my bank account after viewing the collection. They have such beautiful, versatile pieces and with 2 family weddings coming up in the summer I will most definitely be buying off of

Here are some of my favourites: have moved away from its heritage as a specialist dress-only retailer, to embrace a ‘wider wardrobe’ of high-fashion looks. 
I'm delighted that they have, because this pretty lace two-piece is right up there on my wishlist.

Buy it here: Lace Two Piece

Displaying Fashion Show Shots 5.jpg

How elegant, classy, simple and beautiful is this tie front evening dress? The belt creates an hour glass silhouette which is complimented by the midi length!! The colour and shape would definitely suit all complexions, shapes, and sizes! But the best part for me are the slits in the sleeves, giving the dress that feminine edge. So chic!!

Buy it here: Pink Tie Dress

I would never usually be one for jumpsuits. In fact I've never actually bought one! It's not that I don't like them, but more so that I've never found one to suit my body type and height. Howeeeeever, there's a first time for everything ;)
I am seriously crushing on this stunning grey culotte jumpsuit from
It's absolutely perfect for spring summer. Pair with some patent white court heels, white leather clutch and a bold purple or pink lippy for a pretty party look!!

Buy it here: Grey Plunge Jumpsuit

Now onto a more casual, easy-approach look!
There was never a stripe I didn't like! So I maaaay just need these pants in my life.. PRONTO! Absolutely loved  Brian Conway's choice of pairing them with a shiny navy bomber. It's very Kendall Jenner-esque.. In other words, super hot this season!
(Coming to soon...)


Yes.. I do in fact have a stripe addiction... And I do love a bit of "cold shoulder" action.. So of course this playsuit was made just for me??
It's super versatile - can be casually worn with a pair of superstars and a beanie or dressed up with a pair of lace-up heels and bold makeup!! Also it would be wearable right through to Winter with a pair of tights and ankle boots.. So basically in Ireland's case, you could do that right now!

This is definitely the piece from the collection which I am BY FAR most excited about!!
This playsuit is SOOOO me! The colours, the large print etc. are just stunning in person.. And do you want to know the best part?? The crossover neckline is outstandingly brilliant for Flat-Chested Fiona's like me!!! EEEEEKKKK!!! 
Sorrrrrrrrry for dramatising what looks like a normal playsuit, but it has a beautiful secret...
Right at the point where the "V" shape meets on the neckline, there is a button.. Yes, a button!!
For someone who struggles to find going out clothes with a mid neckline, this is a game changer. Most v-neck and plunge dresses/tops I wear have to be pinned to the very last for a night out cos I simply have no chest to hold it up haha..
Any other girls with small boobs will totally get me right now! I can't wait for it to go up on I think it will be immensely popular!!

Add "dressesdotie" on snapchat  for updates...

 The outfit I wore to the event! 
Waistcoat(€16), High-Waisted Pants(€12) & Shoes(Now €5) - Penneys
Top - Jacqueline De Yong
Handbag - River Island

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The S16 collection starts at an affordable €35 and will continue to evolve as the hottest new trends hit every week. Shoppers will also enjoy next-day, free-of-charge delivery on all ROI orders. 

To view the entire Spring 16 collection log on to or check out , or

It was such a fabulous event, which I was truly honoured to attend! The effort that was made by Yellow Machine and to run such a lovely/rrelaxing morning was second to none!!

I genuinely cannot recommend their new collection highly enough. The quality, the trends, the price. 
I can't wait to get shopping soon!!

Lots of love,

Displaying Pictured at the Spring '16 Fashion Show is Cloda Scanlon and ....jpg

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